We are currently hiring for a knowledgeable and hands-on Growth Marketing Manager with at least 3 years of experience in the field to help grow the Bottlepay brand. If this feels like a challenge you'd be up for, we'd love to hear from you, so please get in touch.
Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation, etc. to drive traffic to digital channels
Identifying, developing & optimising growth channels to drive revenues growth
Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Strategic approach and experience in setting up attribution models, tracking, and performance.
Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
Planning and executing initiatives to reach the target audience through different channels
Working closely with the Bottlepay Leadership team to share ideas, feedback & present results
Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
Conduct and present competitive analyses and market research
Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
Translate ideas to actionable items that deliver business results
Analyze, recommend and lead the implementation of improvement initiatives
Keep abreast with the latest trends and changes in UI/UX and digital marketing
Identify industry trends and insights and create a system for measuring, reporting, and optimizing key user growth metrics
Previous working experience as a Marketing Growth Lead / Hacker
Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
Open-minded, curious, and a strong problem solver.
In-depth knowledge of SEO factors and key algorithm updates
Hands-on experience with web analytics and A/B testing tools
Domain expertise in UI/UX best practices
Outstanding analytical and problem-solving skills
High standards of excellence and attention to detail
Using data for creative outputs and executions
Analytics-driven approach to marketing
Understanding of SEO, PPC, PR, and CRO
Are passionate about Bottlepay's vision, values, and mission.