Marketing
Remote

Growth Marketing Manager

We are currently hiring for a knowledgeable and hands-on Growth Marketing Manager with at least 3 years of experience in the field to help grow the Bottlepay brand. If this feels like a challenge you'd be up for, we'd love to hear from you, so please get in touch.

RESPONSIBILITIES INCLUDE:

  • Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation, etc. to drive traffic to digital channels

  • Identifying, developing & optimising growth channels to drive revenues growth

  • Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

  • Strategic approach and experience in setting up attribution models, tracking, and performance.

  • Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand

  • Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)

  • Planning and executing initiatives to reach the target audience through different channels

  • Working closely with the Bottlepay Leadership team to share ideas, feedback & present results

  • Develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals

  • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth

  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization

  • Conduct and present competitive analyses and market research

  • Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand

  • Translate ideas to actionable items that deliver business results

  • Analyze, recommend and lead the implementation of improvement initiatives

  • Keep abreast with the latest trends and changes in UI/UX and digital marketing

  • Identify industry trends and insights and create a system for measuring, reporting, and optimizing key user growth metrics

KEY REQUIREMENTS

  • Previous working experience as a Marketing Growth Lead / Hacker

  • Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.

  • Open-minded, curious, and a strong problem solver.

  • In-depth knowledge of SEO factors and key algorithm updates

  • Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery, etc.

  • Hands-on experience with web analytics and A/B testing tools

  • Domain expertise in UI/UX best practices

  • Outstanding analytical and problem-solving skills

  • High standards of excellence and attention to detail

  • Using data for creative outputs and executions

  • Analytics-driven approach to marketing

  • Understanding of SEO, PPC, PR, and CRO

  • Are passionate about Bottlepay's vision, values, and mission.

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